Logo Design for high school students

I have FINALLY put together my logo design unit into one cohesive package on my Teachers pay Teachers site! This listing includes everything you need to teach a logo design unit for your graphic design, marketing, or business students. Students will learn what it feels like to be a real-life graphic designer by receiving an assigned client, using the brief, research, and brainstorming to design a logo, create a pitch, create a final logo design using Illustrator CC, and then a mock-up to showcase their logo on a business card. Want to teach your students how to design an original logo? This listing includes everything you need to teach a logo design unit with step by step lessons and topics covered including:

• What is a logo? Examples of real life logos & student work examples
• The design process: brief, research, planning, the pitch, and the design process as a whole
• Color schemes, hex codes, color psychology
• Typefaces: different types, sans vs. sans serif
• Vector vs. Raster
• Introduction to using Adobe Illustrator -- basic tools
• What is a mock-up? How to make a mock-up using Photoshop

If you are interested in using this logo design unit, please visit the listing page & purchase!

What is included?

• 75 slide google slides organized with download links for resources, table of contents, videos created by me, student work examples, and lessons organized by number. It even includes a game for identifying typefaces! You are able to edit the google slides according to your needs. Please note that links to all files listed below are included in the Google slides.
• 4 page packet organized by design process (.pdf)
• List of 72 fake clients you can print & share with students. I cut these up and let students draw 2 fake clients from a bucket. Then they choose the client they like most. (.pdf)
• Rubric in google docs (make a copy and edit!)
• Mock-up file of a business card (.psd)
• Design process flowchart/diagram (.jpg)